Entertainment Vice President of Marketing, HITCO
Lynn will participate in the Music Panel
HITCO Entertainment Vice President of Marketing Lynn M. Scott consistently authors and activates impactful campaigns for award-winning multiplatinum superstars. An artist advocate first and foremost, the executive’s prescient perspective, fearless honesty, and inventive acumen affirm her position as a sought-after industry leader. To date, Scott’s impressive career encompasses engineering key initiatives for everyone from Prince and Stevie Wonder to Beyoncé and Dinah Jane. This sustained success stems from an innate ability to not only identify a creative’s respective vision, but magnify it for the global marketplace at large.
“I operate from a really honest place,” she exclaims. “I try to understand my artist at the core and seamlessly translate the message they want to convey through appropriate conduits. I’ll have difficult conversations when necessary, but I’ll also fight harder than anyone for each and every artist.”
The New York native kicked off her career in management at Flavor Unit Entertainment home to icons such as Queen Latifah and Naughty By Nature. In 1993, she co-founded her own firm 3-D Entertainment—which represented DJ Clark Kent, and JAY-Z’s debut, Reasonable Doubt. Additionally, she shepherded the crossover of NBA superstar Shaquille O’Neal into a successful music career, guiding him during the era of the platinum Shaq Diesel and gold Shaq Fu: Da Return and introducing innovative sneaker-and-album bundles, among many other trailblazing collaborations. After a stint at Transcontinental Entertainment, Scott went on to become Vice President, Marketing at Universal Motown Records in 1999 where she proved integral to the powerhouse Marvin Gaye tribute Marvin Is 60, the first-ever Stevie Wonder box set, and seminal neo-soul icons Erykah Badu and India Arie.
2007 saw her join the team at Music World Entertainment where she handled marketing for Beyoncé’s groundbreaking I Am… Sasha Fierce album and global tour. She returned to Universal Music Group in 2010 and went on to hold executive positions at the Republic Label Group and Motown. At the time, she shepherded releases ranging from The Voice, Nas & Damian Marley, and Kelly Rowland to Kem. As Vice President of Marketing at Warner Bros. Records from 2015 until 2018, she proved integral to campaigns for Duran Duran and Prince. She notably supervised the 2017 Deluxe and Deluxe Expanded re-issues of the latter’s Purple Rain, resulting in the epic’s return to the Top 10 on the Billboard Top 200 and widespread celebration 23 years since its initial arrival.
Joining Hitco Entertainment during the company’s 2018 launch, she ignited the rise of new artists such as Yella Beezy, Saint Jhn and LightSkinKeisha as well as working on projects for stars including Big Boi and Dinah Jane.
“Music matters” she leaves off, “it’s an honor to be a part of the process and bringing an artist’s vision to the forefront of culture.”
Scott is based in Los Angeles at the HITCO Entertainment headquarters.